customer development

Make What You Can Sell

Have you ever heard about the Lean Startup? It can boil down to one sentence: “Don’t sell what you can make; make what you can sell”. In the beginning, all startups search for the right product and market and face the same problem: they have no idea what people really want. Surprisingly, people don’t know …

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Build Customer Trust and Loyalty

There is a common misconception that every business should aggressively push its products to become successful. Usually, it results in unexpected behavior of all types. For instance, customers become pushy, overly talkative or too agreeable – and make one-time deals. However, businesses can achieve much better results in the long term. Specifically, they can combine …

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