No MVP, No Cry

Today I’m going to share with you my thoughts on MVP – a minimum viable product – and why it’s important for every startup. MVP is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort. Eric Ries, the author of …

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Enter Market the Right Way

For startups that have developed a new product and try to enter the market, there are not many options. As an ex-startup founder, I cannot overestimate how important it is to know and understand them. Otherwise, startups are doomed to fail. New product, new market When to consider it: you offer dramatically new technology and …

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Make What You Can Sell

Have you ever heard about the Lean Startup? It can boil down to one sentence: “Don’t sell what you can make; make what you can sell”. In the beginning, all startups search for the right product and market and face the same problem: they have no idea what people really want. Surprisingly, people don’t know …

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Build Customer Trust and Loyalty

There is a common misconception that every business should aggressively push its products to become successful. Usually, it results in unexpected behavior of all types. For instance, customers become pushy, overly talkative or too agreeable – and make one-time deals. However, businesses can achieve much better results in the long term. Specifically, they can combine …

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